Hindustan Utsav was a week long musical extravaganza in Uttarakhand by Hindustan Group. The scope of work included complete branding, newspaper ads, posters, banners and invits. The theme "Celebrating Uttarakhand" was carried though out all the creatives. The national newspaper teaser had a map of Uttarakhand etched in Mehndi on palms of a girl, a typical symbol of celebration in India. The concept was well appreciated.

MY ROLE: Branding / Print